What is it?
Now used in for our Virtual Tour and Slide Show web sites
Formerly confined to industrial uses, QR codes have in recent years become common in consumer advertising and packaging, because the dissemination of smartphones "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue.
Here is the QR Code on a business card for the web site of Laurie and Randy Koutnik:
We recommend using a QR Code that accesses the web site we create for you where ALL of your virtual tours are displayed.
*Examples shown are the myTours.us web sites for Laurie & Randy Koutnik of The Landmark Company